With Christmas fast approaching entertainment industry groups are hoping to boost the sale of Blu-ray players by launching a marketing drive to raise awareness about the benefits of Blu-ray.
Gadgets are all the rage in the run up to Christmas, with many people rushing out to buy a wide range of devices including entertainment gadgets such as DVD players and Blu-ray players. With news that the economy may be improving, and that sales levels on the High Street may be better than expected this Christmas, officials from the entertainment industry have launched a marketing campaign that is aimed at improving the profile or Blu-ray and raising awareness about the benefits of this technology.
The British Video Association is launching the campaign, which will cost a cool one million pounds, and a number of major movie giants are supporting the marketing drive, including Disney, Warner, Universal, Twentieth Century Fox, and Sony Picture Home Entertainment. The advertisements will begin in November just as many people will be starting their Christmas shopping, and will be shown at peak family viewing times.
In addition to increasing awareness about the benefits of Blu-ray technology, thus raising the profile of Blu-ray, the marketing drive will also focus on the rising number of movies that are now available on Blu-ray discs. The Blu-ray Revolution website is also set to get a facelift to coincide with the marketing drive and improve the profile of this technology even further.
The drive will also coincide with the release of a number of blockbuster movies on Blu-ray, which could help to tempt consumers to head out and buy a Blu-ray player, and amongst the releases that will be coming out at around that time will be Terminator: Salvation, Ice Age 3, and Harry Potter and the Half Blood Prince.
Source - Marketing Magazine